As a continuation of a lasting partnership with the Whisky Wisemen of Vancouver, we brought together the board members of the association with our partner venue at Fairmont Hotel Vancouver – Notch 8 to create a private long-table dinner and whisky pairing to celebrate the close of a successful fiscal year.
Each guest was greeted with a Botanist Gin cocktail, a feature drink handcrafted and listed at Notch 8 for the holiday season. We paired the dinner with signature classic whiskies from the Bruichladdich core line, and finished with a guided exploration of the Bruichladdich limited-release portfolio hosted by the National Brand Ambassador. We engaged the crowd through in-depth dialogue of the Bruichladdich range, tailored to match the experience and proficiency of guests. Digital and social coverage of the event helped foster a premium feel with an exclusive crowd and range of product gaining over 1k likes on social media channels.
AT A GLANCE:
Elevated brand equity through exclusive offerings, clientele and event space
Exposure on high-traffic social media and digital channels
Incremental sales through targeted consumer marketing
Influencer and key stakeholder engagement with the brand