The collaboration with TedX and Remy Martin originated as both represent similar brand principles – dedication, craftsmanship, alignment with the arts and thoughtful discourse on being an industry leader. We highlighted the values of both brands in a custom-designed, live painted art piece dedicated to celebrating cognac and creativity.
TedX launched with a pop-up art gallery in the weeks leading up to the seminars. We paired the gallery launch with Remy Martin signature cocktails and commissioned an art piece by local designer Karston Smith who drew inspiration from the art of distillation and the house style of Remy Martin. We produced a video that captured the essence of the art piece and also spoke of how the rich illustrations exemplified the craftsmanship in both the cognac and the work itself. Throughout the course of the event and at the wrap party we also served Remy Martin signature cocktails to create a memorable Remy-infused event.
AT A GLANCE:
Exposure to key consumers
Incremental sales through consumer awareness
Strategic brand alignment with signature event and cultural influencers