In continuing the growth and establishment of Remy Martin as a call brand with our target demographic, we embarked on a partnership with SJS to curate signature Remy-branded events and weekly programming. The partnership was designed to gain credibility, brand equity and positioning within the urban music scene in Vancouver.
Partnering with SJS, we designed feature nights and programming that would resonate with our target demographic - urban, mid-late 20’s, professionally established style-forward consumer. We partnered with exclusivity at the Alexander, and teamed up to create signature Remy-branded productions showcasing branded media walls, logos, point of sales installations, custom-made branded led signs and menu prints, video loops, feature purchase packages and listings. We continue to collaborate on cultural programming that encourages word of mouth traction and growth of brand awareness, capitalizing on the brand visibility and strategic alliance with SJS, The Alexander and Timbre Concerts.
AT A GLANCE:
Increased brand visibility and brand equity with target consumer
Increased sales generated through new distribution channels, feature packages, product placement and brand exclusivity at venue
Brand alignment with urban lifestyle and pop-culture community stakeholders
Exposure to target demographic with sell-through longevity