Our partnership on the French Montana tour was devised as a means to further boost our brand image with the target demographic and key consumer of Remy Martin products in the nightlife community.
Strategically partnering on the French Montana tour, we targeted prospective, up-and-coming consumers through brand placement, exclusivity and feature product sampling. Branded visuals were highlighted throughout the night including media walls, logos, video loops, feature listings and brand exclusivity. By providing an immersive brand experience to a new demographic, we forged a bond with new consumers who increasingly interact with the brand through celebrity and artist association.
AT A GLANCE:
Incremental revenue through strategic distribution partnership with trade account
Increased brand visibility and consumer awareness with a new market of consumers
Increased sales generated through new distribution channels, feature packages and product placement