Situated on one of the busiest corners in the historic Theatre Row section of Granville Street in Vancouver, Cinema Public House presented itself as the perfect venue to host Vancouver’s most notable Oscar’s viewing party, creating an accessible event with a luxury feel.
Recreating the look and feel of the Academy Awards, the event was designed to establish a unique experience for Vancouver’s top cultural influencers. We organized a red carpet entrance, co-branded media wall, floral arrangements and custom-designed menu prints featuring a prix-fixe dinner menu with signature Remy Martin cocktails inspired by the nominations. We coordinated a publicly-voted best-dressed contest with the winners awarded Flight Centre gift certificates and each participate in the votes was provided a Remy Martin branded flask. This was our fourth consecutive sold-out Oscar’s party, with previous hosts including ET Canada’s Erin Cebula, Comedian Dino Archie and Radio Personality Ed Garcia.
AT A GLANCE:
Attendance of target demographic; local influencers and culture-shapers
Incremental sales gains through growth in brand equity and brand visibility
Cinema established as Oscar party viewing destination; incremental revenue gained with sell out annual event
Alignment of Remy Martin with arts and entertainment
Increased sales generated with new distribution channels and feature product placement