Partnering with Holt Renfrew to host the official launch party of Milan-based creative director Marcelo Burlon’s capsule collection at Holt Renfrew in Vancouver, we served up signature cocktails and helped create a custom event experience to an exclusive guest list curated by Holt Renfew.
With Marcelo Burlon himself elevating the experience as DJ in the hub of Vancouver’s design district at Lumas studios in Gastown, we served up cocktails to an exclusive invite-only clientele. Brand assets were visible throughout the event and our target demographic in attendance was engaged with the product and simplicity of the cocktails, making the drinks approachable and easy to replicate for at-home entertainment.
AT A GLANCE:
Brand alignment with fashion, lifestyle and design community stakeholders
Increased brand visibility and brand equity with target consumer
Exposure to target demographic with sell-through longevity – established, mid-30’s, affluent Vancouverites.
Incremental sales through consumer awareness