To leverage the brand image of Remy Martin and engage with our target demographic, we strategically aligned with SJS to produce an intimate performance experience with newly-signed OVO artist Majid Jordan at Alexander. The partnership was designed to gain credibility, brand equity and positioning within the urban music scene in Vancouver.
The sold out show at Alexander created a word of mouth buzz weeks leading up to the event. Visual branding was distributed on all promotional content in both traditional and social publications as a signature Remy-branded production. Visual assets were placed throughout the venue to the sold out crowd gaining maximum exposure including custom-made branded led signs, branded media walls, logos, video loops, feature purchase packages and brand exclusivity at the venue.
AT A GLANCE:
Exposure to target demographic with longstanding reach through word of mouth marketing
Increased brand visibility and brand equity with target consumer
Increased sales generated through new distribution channels, feature packages, product placement and brand exclusivity at venue
Attendance of target demographic; local influencers and culture-shapers
Brand alignment with urban lifestyle and pop-culture community stakeholders