Launching the Art Now series at Lumas, we created a brand platform for Cointreau designed to integrate this twist on classic art – making both the art pieces and cocktails of the evening exciting, lively and approachable.
With a targeted invite list of social influencers in Vancouver, the event was co-hosted by life and style blogger Lilyanne Nguyen and designed to maximize digital reach in support of the launch of the Art Now line by Lumas. The largely female demographic was invited to enjoy a night of music, art, drinks and conversation in the hub of Vancouver design district. We created a pop-up bar installation for Cointreau serving up snow cones and citrus punch, showcasing a new twist on the classics for both cocktails and art. Brand assets were distributed throughout the event including picture logos, mini-branded cocktail shakers, and banners.
AT A GLANCE:
Brand equity and alignment with the art, design and style community
Increased brand visibility and brand equity with target consumer
Attendance of target demographic