With the synergy of The Botanist and Kit + Ace brands - both representing similar house styles paying homage to locality, quality and minimalist design – we presented crafted cocktails as a thematic for the Three Night Stand media event series.
Invited by the Kit + Ace PR team, we hosted 12 hand-selected global media and magazine editors from Elle US, Elle UK, Refinery29, Menshealth, Fashion Magazine, Harper’s Bazaar, and numerous other notable publications for the Kit + Ace signature Fit & Design event. We served up crafted cocktails showcasing locally sourced ingredients reflective of the west coast tour with subtle branded elements including custom-designed visuals to integrate with the Kit + Ace visual merchandizing. As a takeaway for enduring impressions, we managed a partnership with W&P Design based out of New York to custom-design travel cocktail kits featuring The Botanist Gin.
AT A GLANCE:
Brand alignment with fashion, lifestyle and design community stakeholders
Exposure to key media and global influencers; developed brand equity
Custom-created travel cocktail kits for continued brand experience post-event
Tailor-made visuals and brand elements to integrate with existing visual merchandizing