Working to create a lifestyle following of Remy Martin consumers, we partnered with SJS and Timbre to produce a noteworthy independent show featuring En Vogue at Vancouver’s notable event space The Commodore.
Selling out tickets to the show, we partnered Remy Martin with SJS to create an experience designed to engage the target demographic of both brands. Booking En Vogue as the talent, Remy Martin was positioned to strategically engage consumers that would purchase the high-end cognac, while also creating an event with cultural impact that would encourage word of mouth traction and growth of brand awareness. Capitalizing on brand visibility at the sold out show for maximum reach, the venue was outfitted with branded media walls, logos, video loops, and feature purchase packages with brand exclusivity at the event.
AT A GLANCE:
Exposure to target demographic with sell-through longevity – established, mid-30’s, affluent Vancouverites.
Increased brand visibility and consumer awareness
Increased sales generated through new distribution channels, feature packages and product placement