Working with the Whisky Wisemen of Vancouver, the even at Cavalier was designed to position Bruichladdich and Botanist alongside Cavalier design studio in Vancouver – a locally-owned atelier that creates custom-designed, handcrafted ethically sourced jewelry. All three brands are guided by the same principles of handcrafted goods, each seen as pioneers in their industry - progressive in their design and production as the new generation of craftsman, creating the perfect synergy between brands.
Each guest was greeted with a welcome Botanist Gin cocktail – produced by the same distillers as the Bruichladdich Scotch that guests tasted that evening. The two-part series engaged women consumers and men consumers on separate evenings to encourage a more intimate brand experience “Of Time and Place”. We hosted guests with a guided whisky tasting with signature menu, hand-carved wood tasting mats, and video content projected onto a steel door. Photos shared on social channels captured the event and highlighted product placement and positioning. We provided each guest with co-branded hand-carved coaster sets and branded jiggers as takeaway collateral.
AT A GLANCE:
Brand alignment and synergy with host venue– showcasing the progressive design and production of both brands
Exposure on high-traffic social media and digital channels
Attendance of target demographic and key consumers
Incremental sales through targeted consumer marketing